We’re currently in a candidate’s market, which is good news for job seekers. However, employers may have to work a little harder to make a good impression. If you want to land in-demand employees, you need to find ways of showing how your company stands out from the pack.

Selling Your Company to Job Candidates

If your HR department doesn’t have a firm sense of how your business stacks up to the competition, you might have a hard time getting prospective employees to accept your job offers. To that end, Accurate Personnel advises all companies to create a guide showing how they meet various factors that matter to job seekers.

When it comes to selling your company, consider presenting the perks and benefits in a simple, one-page format that’s easy for candidates to digest. Also known as sell sheets, these tools are helpful in convincing job seekers to sign on the dotted line. They’re also a useful resource for recruiting companies, in that they show staffing professionals what aspects of your business to highlight when talking to job candidates.

So, what should you include on your sell sheet? Focus on a wide range of perks, including salary, benefits and vacation time. Other selling points include flexible scheduling and the opportunity to work from home. Being accommodating is a great way to make up for a lower-than-average hourly rate – in fact, many candidates say that having flexible hours is one of the most important considerations when selecting a job.

Get Personal

If all else fails, a personal touch can be what seals the deal. Have your CEO or another higher-up at your business call a candidate and say how excited they are to have this individual come aboard. You can also offer job candidates the opportunity to speak to various members of the team, so they can get a feel for how happy your employees are at the company.

Contact Accurate Personnel With Your Hiring Needs

At Accurate Personnel, we have been providing temporary and direct hire job services since 1978. You can count on us to find the best person for the position the first time, every time. To learn more about how we help companies just like yours staff for success, call today or set up an appointment online.


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